Verizon Media Accessibility Lab Campaign
Creative Direction for The Accessibility Lab at Verizon Media. The Accessibility Lab is widely recognized as an industry leader in making Verizon’s product portfolio accessible to people with disabilities. These are explorations I created to represent accessibility in a conceptual way using cymatics, a subset of modal vibrational phenomena. Verizon wanted to speak about the Accessibility Lab internally and this is the branding I designed for the activation.
The images captured during this experimental video mirror the symmetry found throughout the natural world, like water moving in the ocean. They will serve as the visual language for the Accessibility lab’s identity in both print and digital format.
Color, scale, proportion, light, acoustics, aroma, and appetite can be used to influence behavior within an environment. The goal of this experiment was to create designs that engage more senses than just sight. I wanted to inspire humanity, regardless of the medium. When you build new experiences from the ground up, one sense at a time, you can reach beyond simple aesthetics and make a cognitive and emotional impact. What if you could taste words or associate numbers with colors? These are the questions I asked myself as I went about creating a way to see an unseen sense, sound. I researched cymatics, the study of visible effects of sound and vibration, and I discovered that cymatics reveals a strange and beautiful symmetry similar to nature.
Behind the scenes of the process: I took some old speakers and spray painted them white to reflect the 70% white rule in the Verizon brand guidelines. I shot it against a white background and white table. Then I poured a mixture of paint on it so that every time a sound played it created a corresponding visual element. I shot the stills using two video cameras and one photo camera. The videos were shot in slow motion and sped up in post-production by 50% to show the movement of sound.