I'm an award-winning Design Director, Creative Director, and Brand Leader with 20+ years of experience leading global creative initiatives across sports, entertainment, technology, media, and consumer brands. I specialize in building brands, leading high-performing creative teams, and developing integrated marketing campaigns that drive audience engagement, business growth, and measurable impact.
Throughout my career, I've partnered with world-class brands including Microsoft, Meta, Netflix, Spotify, Google, Ticketmaster, PUMA, and Tennis Channel, delivering creative solutions across brand strategy, visual identity, integrated marketing, product marketing, social media, digital experiences, experiential activations, motion design, and content campaigns.
As a creative leader, I bring together strategic thinking, design excellence, storytelling, and cross-functional collaboration to solve complex business challenges. I've built and mentored multidisciplinary creative teams, managed agency and executive stakeholder relationships, and led end-to-end creative development—from concept through execution—for global campaigns across digital, social, live events, and emerging platforms.
My work has been recognized by the Webby Awards, Shorty Awards, and CLIO Awards, reflecting a commitment to innovative, culturally relevant creative that delivers results.
With education from the University of California, Riverside, ArtCenter College of Design, and Otis College of Art and Design, I combine a strong design foundation with a strategic business mindset. I'm passionate about creating brands people connect with, empowering creative talent, and shaping experiences that influence culture.
I'm always interested in connecting with organizations seeking leadership in Creative Direction, Design Leadership, Brand Strategy, Integrated Marketing, Global Campaigns, Experiential Marketing, AI-powered Creative Workflows, Sports Marketing, Entertainment Marketing, Product Marketing, Digital Design, and Creative Operations.
Core Expertise: Creative Direction • Design Leadership • Brand Strategy • Brand Identity Systems • Integrated Marketing • Product Marketing • Global Campaigns • Experiential Marketing • Digital Design • Motion Design • Social Media Campaigns • Creative Strategy • Visual Storytelling • Cross-Functional Leadership • Creative Operations • Team Management • Agency Leadership • Executive Stakeholder Management • Sports Marketing • Entertainment Marketing • Technology • AI-Enhanced Creative Workflows
Education
Otis College of Art and Design MFA Graphic Design
Art Center College of Design ACD Media Design
University of California, Riverside BA Fine and Studio Arts
General Assembly User Experience Design
Speaking
Cal State University, San Bernardino 2022
California State University, Dominguez Hills 2021
Inside The Minds of Intelligent Designers General Assembly 2017
Publications
AIGA LA 2022
Adweek June 15, 2015
Advertising Age May 18, 2015
Adweek April 27, 2015
Clients
Academy of Motion Picture Arts and Sciences
Adweek Magazine
Advertising Age Magazine
AIGA
Amazon Prime
Apple
Beautycounter
BH Cosmetics
Billboard
Califia Farms
DC Comics
Disney
Don Julio
Engadget
Freeform Channel
HBO Max
Live Nation
Mattel Games
Meta
Microsoft
Natural History Museum of Los Angeles County
Netflix
Nike
Pluto TV
Puma
Sphere Entertainment
Spotify
Snap Inc.
The Hollywood Reporter
The Roku Channel
Ticketmaster
True Organic
United Airlines
Verizon Media
Yahoo Sports
Awards
2024 Webby Award Two-time Winner SPHERE: T-MOBILE x F1 Two-time Winner for AI, Metaverse & Virtual - General Virtual Experiences (Entertainment, Sports & Music) & (Best Partnership Collaboration) for Sphere Entertainment T-Mobile activation
2024 Webby Award Honoree SPHERE: PUMA x A$AP x F1 Advertising, Media & PR, Installation or Experience
2023 Webby Award Nomination HBO MAX ‘INDUSTRY’ SEASON 2 Social Entertainment
2022 Webby Award Two-time Winner AMAZON MUSIC SMARTLESS PODCAST Podcasts, Best Podcast Ad, Nominee and Podcasts, Best Co-Hosts Comedy, Featured Guest, Webby Winner, Honoree
2018 Shorty Social Good Award GETTY IMAGES X VERIZON MEDIA Verizon’s Diversity & Inclusion with Getty Images for The Disability Collection
2014 Webby Award Winner + Cleo Award Gold & Silver NETFLIX ARRESTED DEVELOPMENT Webby Award for Social Entertainment CLIO Key Art Awards — Integrated Campaign (Gold), Digital (Silver)