Award Winning Designer & ACD

ABOUT

 

I'm an award-winning Design Director, Creative Director, and Brand Leader with 20+ years of experience leading global creative initiatives across sports, entertainment, technology, media, and consumer brands. I specialize in building brands, leading high-performing creative teams, and developing integrated marketing campaigns that drive audience engagement, business growth, and measurable impact.

Throughout my career, I've partnered with world-class brands including Microsoft, Meta, Netflix, Spotify, Google, Ticketmaster, PUMA, and Tennis Channel, delivering creative solutions across brand strategy, visual identity, integrated marketing, product marketing, social media, digital experiences, experiential activations, motion design, and content campaigns.

As a creative leader, I bring together strategic thinking, design excellence, storytelling, and cross-functional collaboration to solve complex business challenges. I've built and mentored multidisciplinary creative teams, managed agency and executive stakeholder relationships, and led end-to-end creative development—from concept through execution—for global campaigns across digital, social, live events, and emerging platforms.

My work has been recognized by the Webby Awards, Shorty Awards, and CLIO Awards, reflecting a commitment to innovative, culturally relevant creative that delivers results.

With education from the University of California, Riverside, ArtCenter College of Design, and Otis College of Art and Design, I combine a strong design foundation with a strategic business mindset. I'm passionate about creating brands people connect with, empowering creative talent, and shaping experiences that influence culture.

I'm always interested in connecting with organizations seeking leadership in Creative Direction, Design Leadership, Brand Strategy, Integrated Marketing, Global Campaigns, Experiential Marketing, AI-powered Creative Workflows, Sports Marketing, Entertainment Marketing, Product Marketing, Digital Design, and Creative Operations.

Core Expertise: Creative Direction • Design Leadership • Brand Strategy • Brand Identity Systems • Integrated Marketing • Product Marketing • Global Campaigns • Experiential Marketing • Digital Design • Motion Design • Social Media Campaigns • Creative Strategy • Visual Storytelling • Cross-Functional Leadership • Creative Operations • Team Management • Agency Leadership • Executive Stakeholder Management • Sports Marketing • Entertainment Marketing • Technology • AI-Enhanced Creative Workflows


Education

Otis College of Art and Design MFA Graphic Design

Art Center College of Design ACD Media Design

University of California, Riverside BA Fine and Studio Arts

General Assembly User Experience Design

Speaking

Cal State University, San Bernardino 2022

California State University, Dominguez Hills 2021

Inside The Minds of Intelligent Designers General Assembly 2017

Publications

AIGA LA 2022

Adweek June 15, 2015

Advertising Age May 18, 2015

Adweek April 27, 2015


Clients

Academy of Motion Picture Arts and Sciences

Adweek Magazine

Advertising Age Magazine

AIGA

Amazon Prime

Apple

Beautycounter 

BH Cosmetics

Billboard 

Califia Farms

DC Comics

Disney

Don Julio

Engadget

Freeform Channel

Google

HBO Max

Live Nation

Mattel Games 

Meta

Microsoft

Natural History Museum of Los Angeles County 

Netflix

Nike

Pluto TV

Puma

Sphere Entertainment

Spotify

Snap Inc.

The Hollywood Reporter

The Roku Channel

Ticketmaster

True Organic

United Airlines

Verizon Media 

Yahoo Sports 


Awards

2024 Webby Award Two-time Winner SPHERE: T-MOBILE x F1 Two-time Winner for AI, Metaverse & Virtual - General Virtual Experiences (Entertainment, Sports & Music) & (Best Partnership Collaboration) for Sphere Entertainment T-Mobile activation

2024 Webby Award Honoree SPHERE: PUMA x A$AP x F1 Advertising, Media & PR, Installation or Experience

2023 Webby Award Nomination HBO MAX ‘INDUSTRY’ SEASON 2 Social Entertainment

2022 Webby Award Two-time Winner AMAZON MUSIC SMARTLESS PODCAST Podcasts, Best Podcast Ad, Nominee and Podcasts, Best Co-Hosts Comedy, Featured Guest, Webby Winner, Honoree

2018 Shorty Social Good Award GETTY IMAGES X VERIZON MEDIA Verizon’s Diversity & Inclusion with Getty Images for The Disability Collection

2014 Webby Award Winner + Cleo Award Gold & Silver NETFLIX ARRESTED DEVELOPMENT Webby Award for Social Entertainment CLIO Key Art Awards — Integrated Campaign (Gold), Digital (Silver)


Exhibits

2019:
‘We’re F*cked’ Con Artist Collective, New York, New York

2016
'Alumni Artist Showcase' University of California Riverside, Riverside, CA

2016
'Alumni Show' Crafton Hills Art Gallery, Yucaipa, CA

2011
‘On The Grid/off The Grid’ Otis Gallery, Los Angeles, CA
‘De Verdieping’ Amsterdam, NL

2008
‘Red’ Da Center for the Arts, Pamona, CA

2006
‘Arab Film Festival Benefit’ San Francisco, CA
‘How’d Ya Like Them Apples’ Sweeney Art Gallery, Riverside, CA

2004
‘Red’ Da Center for the Arts, Pamona, CA
‘A Night of Music and Jazz Gala’ Mural for PGA Golf Club, Beaumont, CA
’Fashion Show’ Crafton Hills College: Performing Arts Center, Yucaipa, CA

2002
‘Solo Exhibition’ Harry Blackstone Gallery, Redlands, CA