Tinder Summer Campaign
A campaign I pitched to Tinder. The objective was to help increase new registrants, and engagement within the app and improve brand perception.
"This summer, find the one...for right now." Using classic love idioms and personal experience from real users, I created a campaign around users to entice them to try Tinder, and most importantly to have some fun meeting different people. The main idea is to have a summer beach party in major cities to help increase engagement. Users buy a ticket and swipe for the destination they will be attending. I used myself for the campaign. And all the copy, art direction, and execution were created by myself.