"This summer, find the one...for right now." Using classic love idioms and personal experience from real users, I created a campaign around users to entice them to try Tinder, and most importantly to have some fun meeting different people. The main idea is to have a summer beach party in major cities to help increase engagement. Users buy a ticket and swipe for the destination they will be attending. I used myself for the campaign. And all the copy, art direction, and execution were created by myself.
