Below are the brand guidelines for Windows 11
Here are some executions we made to show how the brand guide can be pushed
For Windows, we wanted to tell the story of AI innovation through all Windows PCs, with a consistent visual identity rooted in illumination. Focusing on our Prosumer audience, we highlight the sense of accomplishment and achievement that one can unlock with the power of AI experiences on Windows.
Our stories are human-centric and feature-led. We highlight the individual benefits and relatable use case scenarios these experiences provide. This seasonal brand expression is intended to be iconic and familiar while conveying an optimistic, futuristic, and exciting feeling.
Below are the brand guidelines for Windows 11
Here are some executions we made to show how the brand guide can be pushed
