Some concepts we came up with for the event with branding, and execution ideas:
When Air Max appeared on the scene in 1987, it rapidly became iconic in pop culture. Kicking off several decades of celebrity endorsement and cross-brand collaborations. This campaign opens a dialogue with Gen Alpha in their own language, giving them the lead in play and imagination enabled by innovation and the Nike Air Max.
Some concepts we came up with for the event with branding, and execution ideas:
