Original sketch
Storyboard
5 view turntable of the Exosphere
Sphere’s Instagram post:
I wanted to bring PUMA brand awareness and create a standout moment during the Las Vegas Grand Prix Formula 1 race. In order to do this I presented “Forever Faster” as an infinite loop of animated typography on the Exosphere, visualizing PUMA’s relentless pursuit to push sport culture forward.
In addition to this creative we wanted to amplify the PUMA x A$AP Rocky partnership for F1 and drive consumers to the special pop-up shop in Vegas during race weekend.
Original sketch
Storyboard
5 view turntable of the Exosphere
Sphere’s Instagram post:
