Snapchat's Show Up campaign was aimed at encouraging first-time and younger voters to register to vote, learn about the issues and candidates, and ensure that they cast their votes, either in-person or by mail. The spot ran during the debate on national networks including CBS, CNN, Fox, and Fox News, as well as in select local markets. Snapchat has helped over a million people register to vote during this election cycle through its suite of mobile voter registration tools.
Los York:
Executive creative directors: Seth Epstein, Scott Hidinger
Executive producer/accounts: Melina Osornio
Executive producer: Leticia Gurjao
Head of production: Mariel Sands
Senior producer: Jake Hibler
Chief financial officer: Melissa Redondo
Talent coordinator: Jade Fuller
System engineer: Sid Bedi
Editors: Robert “Chip” Sneed, Lin Wilde
Designers: Josh Kopeika, Marina Murad, Jaime Van Wart
Animators: Adam Linden, Christian Palma